Chat with Maria

Inspiring Figures is a monthly blog column where I share with you people who are catalysts in inspiring and motivating me. They’re people you should really know about. Last month featured Naomi Thomas – techie entrepreneur girl boss.  You can read her feature here.

Last month was when I also changed the format by using Instagram Live to chat with the people I feature (followed up with YouTube and Soundcloud) – replicating the chat I have had with all the Inspiring Figures that I met (which is actually why I started this column!) I received fantastic feedback last month and felt much more confident doing it this time around. 🤗

This month features, Maria Kritikos.

I’m always eager to shout out about women who are making moves not only in their professional careers but also personal lives. I’m constantly inspired by boss ladies I meet in real life at networking events but also, those I come across online. I discovered Maria Kritikos on Instagram when I was looking for new people who were similar to me to follow. Ever since I’ve been inspired by the positivity that she puts out there and it was truly a pleasure to arrange a talk with her! I hope you get as much out of her interview with me, as I had.

Founder of LWL – a global community for women in business and entrepreneurship,

Maria set out to help women around the world live out their dreams; whatever that looked like to them. Traditionally the term LWL, or Ladies Who Lunch, referred to women who would be dining using their husband’s credit cards; reflecting on their dependence on someone (usually their husband) Maria turned this old saying around and created the network which aims to give women the resources to allow them to be able to stand on their own two feet. True independence!



The community has just coming up to 200 members around the world which hosts a number of events live in Canada ranging from big and smaller events (e.g. Coffee with the Ladies), but also an online platform where members are given the opportunity to share knowledge that they are experts in onto other members.

Where it all started

Soon after graduating from her Arts degree in French and Spanish, she took on qualification in Education specializing in Secondary Education after her parents deciding for teaching rather than a Law program which was longer. At the age of 23, Maria started teaching. Seeing as the age gap was small (she was teaching 17-18-year-old), she had to be very strict to ensure that people took her seriously. She recalls a memory where teachers had told her that the staff lounge were for teachers only and she had to constantly tell them that she was in fact a teacher!

After 5 years of working, her entrepreneurial side began to flare out. She left the school she was working at and started an international school that teaches English for Mexican, Korean and Japanese international students. Although she had no business degree or background, setting this first venture had allowed Maria to learn and since, advocate learning by doing.



When she later got married and had her first child, to kill some time during her pregnancy, Maria found herself in the world of Real Estate and is where still is 12 years on. The flexibility allowed her to make a steady income on the side as she was pregnant.

During this time, she started LWL as a passion project which has now seen it’s 5th birthday! When asked about her favorite LWL event, Maria talks about Shop for Host.” Although it was quite ad-hoc (and just around the corner to Christmas), she managed to get the people in the network to donate old clothes and items to help out less fortunate people. The network’s first event involved a fashion show, inspirational speakers and plenty of networking opportunities. Maria first saw this as a one-time event, but after positive feedback from attendees, 40+ events later it is still going strong!!

Writing Girl with A Plan

Sharing her own personal story on the complete turn of her very privileged life which resulted in her going back to live at her mom’s small apartment with her 2-year-old son, she wrote her first book “A Girl with A Plan” in 9 months with the aim of helping women in the light of adversity.



The book contains her story and learnings along with mindset strategies and principles of the law of attraction to help you rise above, because you are not your circumstances. Everything is about your reaction to adversity (recommended read: The Power is in the Response chapter)

Turning Ideas in Reality

“Having an idea isn’t enough.” During our interview, I was impressed by Maria’s entrepreneurial acumen, she honestly is a woman making moves in business and taking other woman along with her so that everyone can have the opportunity to unleash their potential. On the topic of turning everyday ideas into a reality, Maria reminds us of these core facts:

  • Be clear on your why – why do you want to do this/create this? Money is not a good enough answer, really understand why you’re doing it. Will it be of value to someone? Which brings us nicely to the next point…
  • Discover your passion – how? What do you enjoy the most? What do people come up to you and ask you about? For Maria, it was that she found her passion and in helping women live out their dream, and not rely on anyone else for their happiness and financial freedom.
  • Don’t panic on the how – This isn’t necessarily present at the beginning; the first step is the idea, and everything follows along!

Maria recommends having a look at the Ideas to Reality presentation which discuss the law of attraction and mindset, which she states is the foundation for everything.



“In 5 years, 75% of you will not be in the profession you graduate in.”

This was not settling for Maria when she heard this at university. But when she lived this out, she realized that it is nothing to worry about.

“Life pulls you in a different direction sometimes, enjoy where you are now, be thankful, learn as much as you can and if you feel called to do something else… that is OK! It’s okay to switch careers or have multiple different side hustles!”

Being in full-time entrepreneurship is fantastic, Maria is a living example of this! However, she advises being realistic before quitting your 9-5 job. A lot of advice out there in the entrepreneurship space, is that you should quit and turn your side hustle to something full-time but, Maria stresses the importance of funding, “You should be able to fund yourself, be realistic!” She recommends another book, “Abundance now” by Lisa Nickles related to this.

Maria also has a program called, “She’s in Biz Blueprint” which takes you through exactly how to take that side hustle to a full-time role, with practical steps!

Video of the Live Stream (July 14th)

Listen to “Inspiring Figures” on the go

Connect with Maria

You can find Maria on Instagram primarily, Twitter and on her website. Feel free to get involved in the network she has created, it’s amazing and undoubtedly opens up a lot of doors!

10 responses to “Chat with Maria”

  1. This is an amazing woman! So inspired by your stories! Thank you!

    1. Thanks Cailin! She is incredible. 🤗

  2. Such an inspiring post! whoa! loved it!

    Xoxo Babita

    1. Thanks Babita! She’s an incredible woman.

  3. That comments about not being in the profession you graduated in is very true. I’m still working close to it but not exactly. I was studying for web design and management and now I’m an EMR analyst and worked as an I.T. technician beforehand. I feel like a lot of this is true because the school is so broad… and there are so many other jobs out there that can be done with certain degrees and knowledge.
    Very inspiring woman for sure, thanks for sharing!

    1. Yes, I love how Maria touches on it and is a perfect example!

  4. I didn’t know Ladies Who Lunch has a history behind it – but with the direction we’re going towards, women won’t be needing their husband’s credit cards unless the husband is filthy rich, haha. Oh my goodness, I hate that how age biasness… It’s great that LWL has been around for half a decade.

    These are great ideas to think about. I totally agree about being clear about the why. Why spend time when you don’t know why you’re doing it!

    1. Women have gone so far! 🎉

  5. She is amazing! I especially love that she started as a teacher :). My favorite part is how she took that saying and gave it a new meaning! I’m always so inspired by reading about women who truly fought for where they’re at. It makes everything seem possible!

    Susie |

    1. She is incredible, isn’t she?!

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